Work Experience
Specialized Bicycle Components
Graphic Designer, Brand Marketing
Case Study 01
Stumpjumper Global Campaign
A dream project for me, the Stumpjumper name is synonymous with mountain biking at this point, and its heritage adds a huge level of importance both inside and outside of the Specialized brand. Although most of the following work is a cohesive marketing campaign, I also helped out with the actual graphic design of the frame colorways. I pushed the idea of leaving blocks of the frame as raw carbon and focusing on beautiful colors.
Art Direction of Studio Photography and Experience Photography
Branding & Differentiation between the Two Bikes
Photography Editing / Retouching
Web Experience
Retail Displays
Print & Digital Ads
Promotional Items
Frame Colorways
Collection
Assorted Brand Design
Assorted work from the whole spectrum of design that goes into keeping a brand running and elevated. Shop posters, event designs, print ads, custom apparel, photography direction, etc.
