https://www.lukebeemer.com/about daily 0.75 2025-11-14 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/7599845c-87f3-47ba-ae57-ea501cd4ed54/TrailWork_Schooner.jpg https://www.lukebeemer.com/work daily 1.0 2025-11-12 https://www.lukebeemer.com/work/specialized monthly 0.5 2024-03-15 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/4cfa4452-cefa-4522-b169-2e92753b0979/S21_Apparel.png Work - Specialized Brand Design Layout designs for an apparel zine https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/6c5db307-2c31-4829-9e43-733be4f94280/Status_Poster_Hero.png Work - Specialized Brand Design Shop poster design for the Status bike launch. I directed the studio photoshoot and created the Status typography using cutout letters which I crumbled up and taped to a scanner. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/b58c66c5-30eb-40d3-9b18-21ec6f67b026/ReconLace_.gif Work - Specialized Brand Design Studio photography I art directed for a new set of gravel shoes with a focus on the various surfaces gravel bikes find themselves on. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1f606940-02e3-4196-a032-0cc2f07b45f5/Specialized_StumpjumperEvoAlloy_PrintAd.png Work - Specialized Brand Design Layout design for the irreverent Stumpjumper Evo Alloy print ads, calling back to a previous campaign that featured Matty Miles shredding in the bare minimum + crocs. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/e5c26888-bd73-4e6d-a64b-245d853dba68/Retail_Casing.jpg Work - Specialized Brand Design A display from a retailer event used to explain tire casings and specifically highlight a new addition to the lineup. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/9dfacc2e-02fc-4790-8c83-c14d1a7bc473/Presskit_1.png Work - Specialized Brand Design Soil Searching presskit https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/b49daa68-62bf-401f-b3d8-b8245960e9b1/SSTires_Portfolio.jpg Work - Specialized Brand Design Soil Searching Tires campaign https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/7c05cb1d-1dcf-4dfe-9605-b9767d372982/Specialized_TireShopPosters.jpg Work - Specialized Brand Design Shop posters used to aid in the shopping process for Specialized tires. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/93825f53-fd56-4456-8b05-8e4b2b01c39c/Rippers-01.png Work - Specialized Brand Design For the Rippers Kids’ Zone at the 2021 Sea Otter event, I developed a look and feel for the area that kept with historic animal theming of the space and lead to a playful connection between snakes and the winding pump track that the kids love to rip around. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/e2672d6f-4f49-49cd-afc2-464cda4e203e/Chisel_Studio.jpg Work - Specialized Brand Design Photo direction for the Chisel campaign, focusing on the race environment and rock gardens of XC racing. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/5088ce66-b9b3-40ec-9b96-70aefb64daee/Chisel_Retail.jpg Work - Specialized Brand Design Retail layouts for Chisel, a cross-country racing mountain bike. I directed the studio photoshoots and did all of the layout design. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/002bed70-0ba7-4cb4-9d49-f31b58a8b782/ExosEvo_Shots.jpg Work - Specialized Brand Design Photo direction for the Exos Evo campaign https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/88bb2d8a-60ed-4d0a-90dc-1f46176766af/Epic_Photo.jpg Work - Specialized Brand Design Photo direction for the Epic Hardtail campaign, focusing on the featherweight magic that defined the ride. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/52736fb0-4dc2-4c39-84ff-50021acecde1/TheWorldStage_SpecializedAd.jpg Work - Specialized Brand Design Print ad for the Enduro bike launch. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/f80670a6-a744-4bbd-bc7b-d2819f7450b4/Magazine-Mockup_2880x1620.jpg Work - Specialized Brand Design Design for an ad celebrating Loïc Bruni's world championship season. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/0fb94dea-7efa-4129-8a04-9be307b3aea2/Diverge_event+copy.jpg Work - Specialized Brand Design A media event for a gravel bike launch, complete with a printed press booklet, bike displays, and various posters and large scale displays around the room. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/6ca0c2f4-aeeb-4f19-acb9-a683d3fdf0bc/Brand+Comp+Twitter.jpg Work - Specialized Brand Design Compositions to show the breadth of the Specialized brand. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/f9a6daa1-1ebc-470c-8b31-d30c8ae9424b/Specialized_XCTeam_Concepts.jpg Work - Specialized Brand Design Kit concepts for the Specialized XC team https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/f8293c6f-7484-494c-aa1b-11de8b863e1d/PressKit_2FODH.jpg Work - Specialized Brand Design A teaser print ad in Freehub magazine for the launch of a downhill mountain bike shoe. Meant to convey the sweeping action of a jump and the locked in feeling that the shoes provide. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1619289595765-M1PFDBG6VL847373NA6X/2FO_headerImage.jpg Work - Specialized Brand Design Photo treatment for the 2FO DH shoe campaign, portraying the slicing speed of high-caliber professional racing. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/23eae6e5-385c-447a-9ef0-7372a6d4c18f/DemoShopPoster.png Work - Specialized Brand Design Shop poster layout design and photo direction https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/7d172286-c165-49e3-a201-b73724f20397/Specialized_CustomApparel.jpg Work - Specialized Brand Design Design for a custom apparel line called Rift. https://www.lukebeemer.com/work/stumpjumper monthly 0.5 2023-10-02 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605388973188-L1ICRTN92KH7OH17BQLW/Portfolio_SJ_Overview.jpg Work - Specialized Stumpjumper The biggest challenge for this launch was nailing the visual differentiation between the two bikes, and communicating the "Golden Age of Mountain Biking" theme that was the big idea behind the launch film, as well as "The Ultimate Trail Bike" slogan that speaks to the Stumpjumper family as a whole. The EVO model became the innovation tentpole for the family, catering to more aggressive riders, while the traditional Stumpjumper worked to communicate the aspirational nature of the trail bikes and the transcendent experiences to be had aboard. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605374577310-0B0FUCKOYB24HVMG38D7/Portfolio_Stumpjumper_21_FrontAngle.jpg Work - Specialized Stumpjumper Stumpjumper Product Photography. The regular Stumpjumper is an all-around trail bike, so I directed these shots to portray the forest floor, the bikes' natural habitat. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605374576799-9OXDN1AXFZVYH3OFC91G/Portfolio_StumpjumperEVO_21_FrontAngle.jpg Work - Specialized Stumpjumper Stumpjumper EVO Product Photography. The EVO model is suited for riders who are more focused on the descent, so these product shots spoke to the feeling of having perfect control in the midst of chaos. Junkyard rowdiness. Oh yeah. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605388696875-TR4B8BO12MQOSRNKVXXT/Portfolio_SJ_Digital.jpg Work - Specialized Stumpjumper A selection to show all the parts that go into a cohesive digital experience. Web pages, emails, digital ads in all kinds of sizes, news site takeovers, and more. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605380773999-DUEUMUUT4DBZYVCZAK2D/Portfolio_StumpjumperEVO_21_TechnicalDiagrams.jpg Work - Specialized Stumpjumper Technical Diagrams - Explaining suspension kinematics, adjustable geometry, and a new sizing system. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605388716731-91XC96WVHNL5XJVO5NTK/Portfolio_SJ_ShopPosters.jpg Work - Specialized Stumpjumper 24" x 36" Shop Posters - Technical info for shop employees https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605388895679-94APJKRDF57EMS2MKC5G/Portfolio_SJ_Lightboxes.jpg Work - Specialized Stumpjumper A front and back of a large lightbox retail display used to help customers decide between the two models. The regular Stumpjumper display is more aspirational, speaking to the experience of the bike and where it can take you. The EVO lightbox is focused on tech, because that customer is interested in the adjustability geometry of the bike and knows the technical terms. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605390613009-B4NMNFN3R8GV9PJHH77S/Portfolio_SJ_WindowBanner.jpg Work - Specialized Stumpjumper Stumpjumper Large Scale Window Banner https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605390613077-3W6KSLEDHGNMMNPWXJ6Q/Portfolio_SJ_EVO_WindowBanner.jpg Work - Specialized Stumpjumper Stumpjumper EVO Large Scale Window Banner https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605382450679-2G3S4P661XQO49R0T9O3/Portfolio_SJ_PrintAd.jpg Work - Specialized Stumpjumper Stumpjumper Print Ad - Spread https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605383477858-7OW3UPWM5GUNTTP427FJ/Portfolio_SJ_EVO_PrintAd.jpg Work - Specialized Stumpjumper Stumpjumper EVO Print Ad - Spread https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605389965183-GIU850WG4A81J336LMZP/Portfolio__PromoItems_SJ.jpg Work - Specialized Stumpjumper Stumpjumper Promotional Items. These spoke to the idea of constant progression in trail bikes while also giving a visual nod to the forest floor motif with the tree/arrows. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1605383248374-ATTCWN6YWFV60W41M236/Portfolio__PromoItems_SJEVO.jpg Work - Specialized Stumpjumper Stumpjumper EVO Promotional Items. This was based off of the idea of visually saying "Send it" in a non-obvious way. https://www.lukebeemer.com/work/specialized-ux monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/7b24efad-7d35-4865-8d9e-a142018b7531/Navigation+Restyling+-+Desktop.png Work - Specialized.com User Experience I designed a "Feature Highlight" Figma presentation tool used for stakeholder sell-in and general team awareness of new features being developed. For example, this feature was a redesign of the site's navigation that involved a horizontal drawer. This update allowed for a full design and hierarchy update, but more importantly aided in rider comprehension of the categories in the navigation. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/417b0ab5-5e65-40b6-89ae-4c63b43911cb/RideMetrics.jpg Work - Specialized.com User Experience A fresh look and feel for ride metrics, showing visualizations of achievements and data for riders who track their rides on the Specialized app. The goal was to provide clarity to a rider's journey through relevant and empowering insights, and this visual look achieves that by bridging the gap between scientific analysis and personal evolution. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/c28bcb17-6e89-4d76-a18d-df2534f238f3/Specialized_UX_ContinueShopping.png Work - Specialized.com User Experience I collaborated with a UX researcher and a product manager to create a pop-up modal that allows the user to continue where they left off during their last active session on the site. This had a huge effect on conversions. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/818617f0-3840-4b8e-aaa5-81bc20ff3a6e/Specialized_UX_TopReviews.png Work - Specialized.com User Experience During the same collaboration as the above Continue Shopping modal, we also discovered that reviews could use a bit of help being discovered on product pages, as users weren't getting that far down on the page. I designed and developed a pop-up modal that is activated once per session that highlights the reviews section and contributes to the user's overall impression with the quality of Specialized products. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/f5e1a4ba-d678-4f74-b7d6-6b8ab31b6f7f/MyAccount_New.png Work - Specialized.com User Experience Redesign of Specialized's My Account section. The new layout is formed around rearrangeable and expandable content boxes, paving the way for future iterations. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1a7c35fa-41c6-42fc-9914-a8aad8011d0e/ToolsRestyling.png Work - Specialized.com User Experience Complete restyling of all of the tools on the site, keeping the look and feel consistent and modern. These tools empower riders to feel confident about their purchase decisions, set up their bikes correctly, and be aware of the range of innovation that goes into Specialized products. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/3a071da2-6d88-47bb-8ddf-e1d69a9167ac/Notifications_Updates.png Work - Specialized.com User Experience A new notification system that allows for multiple notifications at once, is quickly noticed, and easily dismissed. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/970bafa3-910b-4b2d-9237-ea3d4ce3dda8/CheckoutIcons.jpg Work - Specialized.com User Experience Delivery method icon development for our checkout flow. I also worked on the final stages of the checkout refactor project, helping ensure design accuracy and solving any user experience issues as they came up. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/18bcc05e-757a-4a61-b79c-547416bd66f2/Specialized_UX_404Page.jpg Work - Specialized.com User Experience 404 page with a culture-relevant headline and several options for next steps. More than a dead end! https://www.lukebeemer.com/work/globeuiux monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/92d9ec44-9fb6-434a-89c7-2b1427a9743d/Globe_ProjectOverview_Beemer-13.png Work - Globe User Experience I put together a robust system of wireframes and tool kits to help build out a consistent system of pages and design elements. The initial direction came from a loose creative direction booklet that I interpreted with the help of marketing managers and our Director of UX. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/b8841744-fbe2-4587-ad53-74902b7e7008/Globe_ProjectOverview_Beemer-14.png Work - Globe User Experience I pursued a web design direction that complimented the quirky, DIY-friendly nature of the bikes: A grid-based outline style with prominent yellows to signify culture and tans to signify product. The overall design prioritized the brand’s off-kilter tone of voice and goofy illustrations. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/c6c259e3-87ec-4ee3-8259-23eb13e72d43/Globe_ProjectOverview_Beemer-15.png Work - Globe User Experience I pitched a range of wild teaser ideas for the project, but development timelines eventually led to one of the simpler, yet still provocative experiences being implemented. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/05b01181-3209-42da-98ed-4e9671192d9f/Globe_ProjectOverview_Beemer-16.png Work - Globe User Experience A huge aspect of the Globe range of bikes is that they can be customized to fit a large range of rider styles and interests. All kinds of accessories and packages can be added, so the web experience needed to reflect that experience with a product page that allowed riders to see exactly what their dream setup could look like. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/06b43416-90fa-4aa2-9858-e0280193348c/Globe_ProjectOverview_Beemer-17.png Work - Globe User Experience There was quite a lot of work around package customization and build management, allowing riders to intuitively add accessories and see which products were compatible or required additional items. https://www.lukebeemer.com/work/bcmb monthly 0.5 2023-10-01 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/2228ce4e-f728-44b0-82b3-0ae7ae07ffe6/BCMB_Portfolio_Branding.jpg Work - Brown County Mountain Biking I initiated a full re-branding of the organization including a slight name change and a new brand identity booklet that establishes clear guidelines for our successful and consistent engagement in the community. This also included a full new website design, that is linked to by signage in the trail system. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/70330732-735a-47bf-90e4-c301c64e7b59/BCMB_Portfolio_Epic.jpg Work - Brown County Mountain Biking Identity design for the Brown County Epic, our yearly festival and main source of fundraising for trail maintenance and community engagement. https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/c2e6756c-0790-4983-976e-64b9c4b1570e/BCMB_Portfolio_Signage.jpg Work - Brown County Mountain Biking The work I'm most proud of is the signage project for Brown County State Park. This was a huge undertaking and will have the most impact in terms of mountain bikers' experiences on our trail system. They also highlight our organization's efforts and assist in recruiting more members. https://www.lukebeemer.com/work/foxracing monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/ef1d5ae6-bd28-4355-b8bb-ace2f0312f7c/FA25_Email_Welcome_Refresh_Hero.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/79df1150-a192-4b9f-aa70-ec612a62868e/Fox_FUSO_2025.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/dae7b827-d27b-4791-91ae-623fcf95af72/FA25_Email_GettingtoKnowYou_Refresh_Hero.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/ab9d36d7-90ab-4194-b081-1b8f7e5277f9/Fox_MX26_2025.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/05331d6d-5a7d-4146-a5a2-c57f0b0376de/SP24_MTB_Shoes_Email_0414.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1e11c8d2-45f6-407a-a791-a361e1f4b2ec/Purevue_Portfolio_01.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/8212fa66-ac2a-49d7-a7d6-c58536a79e91/SP24_MTB_Email_Defend_Working.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/ba8c2f8f-68ca-4672-9b82-7ab57a255a67/Dropframe_Portfolio_01.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/bbcabd2f-1d2b-401e-82e6-9eb9e4dab2f9/Fox-SP24-Email-PostPurchase-GettingtoKnowYou.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/939968a8-e429-419b-8f71-1646af68dee3/Lunar_Portfolio_Type.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/805f15ee-0740-4ae9-b050-e9b2f4a743f0/FA24_MX_Email_MX25_Launch_Hero.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/49c12ab6-fdfb-4eb4-b604-8028054f0284/Fox_USOpen.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/a5d83bc6-7ea1-486b-b93a-13215591eb8d/Fox-FA24-101524-Email-RaceWin-FreeShipping.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/123230bb-6169-4ec4-b598-04b633ba0d02/Fox_PodiumClub_LogoDesign.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/a7ccc8b0-fd15-4ce0-82dc-9f4b250de7af/MX_SP24_V3RS_Sustain_Gajser_Crossmag_PrintAd_Single_230x300mm_Integra2.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/02645693-286e-4946-b100-804c3a31297e/50th_LE_Portfolio_MX_Hero.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/8140adb9-e3b8-45c6-a933-d945ad12cfc8/Fox_SP24_Email_TextAlerts_15OFF.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/ee1f8b34-4977-4d54-afb6-70a6595e9ddf/Portfolio_50Speedsuit-icons.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/1696252039664-QP473JEGAVIAB9VXB43R/Fox_BacktoSchool_Reminder_1080x1080.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/ea07eef1-1760-445e-bee2-78218c7f7791/Portfolio_50Speedsuit_04.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/9376cc9a-b72f-4d89-bf5d-0e4aa4849c10/Fox_SP24_SpeedSuit_orgsocial_InstagramStories_R2_Slide02.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/33e9fbe9-0acd-48bc-aae7-9ea6bdda45cc/FOX_HP_SP24_A1_LE_Homepage_1824X730_Edit_02.jpg Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/83be4427-daa2-41b9-a01f-8476b34a46f0/SP24_MTB_Email_SpeedframeColors.gif Work - Fox Racing Brand Design https://images.squarespace-cdn.com/content/v1/5faed416fada263b41a0f7fe/b398a904-4a7d-42e1-baa9-51bfef0b1f44/Fox_Email_HOL23_BlackFriday_FP%2BO_01.jpg Work - 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