Fox Racing FA25

Rampage RS

For the introduction of the newest pinnacle downhill helmet for Fox Racing, I art directed a campaign that involved a combination of our top tier athletes, 3d modeling and rendered scenes, and a story about out-of-this-world performance. Alien-like technology built for our alien-like athletes.

Creative Director: Dustin Ortiz
Art Director: Luke Beemer
Copywriter: Janeen McCrae
Creative Operations: Steven Kasprzyk