Globe is a range of electric, DIY-friendly cargo bikes at Specialized that was initially slated to be it’s own sub-brand. I worked on the project as a senior UX/UI designer, with the goal of creating a separate experience on Specialized.com that felt completely different and new. The project was eventually collapsed back into Specialized as simply a range of products on the website, but the wins for me were being able to build a full web experience from scratch, ideate and develop new components, and work with a really fresh brand identity.

As the lead UX designer on the project, I worked closely with the Globe marketing team to build out a rider journey and user interface that presented the new sub-brand in an engaging and functional way, while also making sure the experience fit into the wider goals and experience of Specialized.com.

How I contributed:

Wireframing & concept mapping
High-fidelity prototyping for stakeholder buy-in
Presentations and walk-throughs with stakeholders and developers
User interface toolkit design
Collaboration with the marketing + brand design teammates
Full experience design